Affiliate Programme

We welcome applications from website owners, streamers, media buyers and communities with an audience of adult players in the United Kingdom. Your website, channel or community should have a clear connection with online gambling, gaming or related content. You must also be able to promote Cherry Casino in a responsible and transparent way.

We look at each partnership on its own merits. We may consider your content, audience, traffic sources and the way you communicate with players. We then decide whether the programme is suitable for you.

Approved partners receive the tools and information needed to track referrals. These help you manage your activity with us. The programme may include:

• Commission on the players you refer, subject to the applicable affiliate terms.
• Tracking links and creatives for use across approved websites, channels and communities.
• Monthly statements and payments, with details provided through the affiliate programme.
• A dedicated affiliate manager who can help with general programme questions and campaign materials.

We provide further information about tracking, commission and payment arrangements during the application process. Partners must follow the terms supplied to them. They must also keep their account information accurate.

Email affiliate@cherry-casino.co.uk with details of your site or channel. Tell us about your traffic sources and the audience you reach. Please include enough information for us to understand your content, promotional methods and expected player base.

We check every application and reply by email. If your application is accepted, we will explain the next steps and the tracking tools available. We will also set out the information you need before promoting us.

Partners must promote responsibly: 18+ audiences only, no misleading claims and no spam.